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Vision

I envision a future where healthcare experiences feel empowering, humane, and connected to everyday life and clinical practice. Through a human-centred design approach, I aim to bridge clinical systems and lived experience, shaping user experiences that work for the people receiving care, the professionals involved, and the broader care networks around them.

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Healthcare is changing rapidly. Growing demand, workforce pressure, and advances in digital technologies and AI are transforming how care is organised and delivered. These developments offer opportunities to improve access, coordination, and efficiency, but they must also reflect the realities of people’s lives and the complexity of care work. When solutions are driven primarily by system requirements, a gap can emerge between how healthcare operates and how it is actually experienced.

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My goal as a designer is to help close this gap by grounding innovation in the psychological, social, and contextual factors that shape health and care. I translate these insights into healthcare services, technologies, and user experiences that support people’s confidence and sense of control, while enabling professionals to provide effective and sustainable care.

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Technology should strengthen dignity, trust, and clarity, helping people feel supported rather than overwhelmed and allowing care to remain focused on what matters most. By connecting real-world experiences with system-level innovation, I aim to contribute to healthcare solutions that are practical, responsible, and meaningful in everyday use.

Professional identity

I identify as a social healthcare designer who integrates design methodology with psychosocial and behavioural perspectives. My approach is grounded in developing a deep understanding of how people navigate health in their daily lives and translating these insights into meaningful, human-centred health experiences.

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Research is central to how I work within the complex healthcare domain. I combine conventional and non-standard methods, particularly when direct access to users is limited. This includes  applying design-led research methods, and building strong stakeholder networks to develop a nuanced understanding of problem spaces and lived experiences. 

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I am known for my strong project management skills in navigating data, complex stakeholder systems, and ethical considerations. I identify where design can create value, assess which directions are realistic, and define clear next steps. Risk management is integral to my process, particularly in healthcare contexts where research and design decisions can have ethical consequences. I take a reflective approach to anticipate potential risks and support responsible and accessible collaboration.

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Visualisation and prototyping are integral to my process for reducing complexity and supporting decision-making. I translate insights into design materials such as sketches, scenarios, and interactive prototypes, selecting the form of representation based on its purpose. I use these artefacts to facilitate dialogue between stakeholders and to critically explore assumptions throughout a project.

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As a designer, I feel most at home working at the intersection where research and practice meet, contributing to health innovations that are functional and feasible while remaining empathetic, supportive, and grounded in lived experience.

Amna Strojil Copyright © 2026

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