This course closely aligned with my interest in integrating design methodology with behavioural perspectives. It strengthened my understanding of behaviour change theories (US) and my ability to apply these frameworks deliberately within a design process (DRP). This included ethics evaluation through values and stakeholder analysis, which was particularly inspirational for my FMP.

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Within a team we developed in Cowlivia: a behaviour change technique (BCT)-driven app concept with a chatbot that supports people in reducing meat consumption.